Our concepts help users to focus on the things that matters for them.
We know that:
design overcomes complexities
design is the ultimate language
Getting stuck organizing things is painful. We edit our designs until things can be done naturally:
conversations are businesses
organic over chain of command
For us, less is better.
More is often undesirable. We like to do better things by doing less:
less convolution
less irrelevance
less inconvenience
Artifacts either have usability, or they don't. We decided for:
usefulness over innovation
usability over engineering
selective creativity