Artifacts either have usability, or they don’t. We decided for:
usefulness over innovation
usability over engineering
selective creativity
Do you like
stuff?
We don’t.
Function, features and content vanishes when they aren’t delivered in the right format. Technology and services in general gain value when they create meaningful experiences among the people.
We are good at finding common denominators and building models of shared visions. What happens if you decide to honour design, engineering and human psychology?